Vietnam Showcased on Google Arts & Culture: A Digital Celebration of Natural Beauty and Heritage
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Vietnam's natural beauty and cultural heritage are showcased on Google Arts & Culture. Discover Vietnam’s unique landscapes and history through this digital platform 
In January 2021, Vietnam’s stunning landscapes, rich cultural heritage, and unique traditions were featured for the first time on the Google Arts & Culture platform through the "Google Arts & Culture: Wonders of Vietnam" project. Launched in collaboration with the Vietnam National Tourism Administration (VNAT) and various localities, this initiative aimed to promote Vietnam’s awe-inspiring beauty to a global audience.
A Window to Vietnamese Culture
The project was hailed by Mr. Nguyen Trung Khanh, Chairman of VNAT, as a “window to cultures,” allowing viewers worldwide to engage with Vietnam’s art, culture, and history in a fresh and captivating way. "Google Arts & Culture - Wonders of Vietnam" offers international exposure for Vietnam’s top tourist destinations, fostering interest in the country’s natural scenery, historical landmarks, and vibrant culture.
Mr. Daniel J. Kritenbrink, former US Ambassador to Vietnam, praised the project as a source of inspiration for international tourists. He highlighted the breathtaking beauty of heritage sites in Central Vietnam, such as Son Doong Cave, Hoi An Ancient Town, and Hue Imperial City, alongside Da Nang’s beaches and its renowned culinary scene.
Highlights of the "Wonders of Vietnam" Experience
The platform brings Vietnam’s beauty to life through high-resolution images, videos, and virtual experiences. Users can explore the world's largest cave, Son Doong, with immersive visual effects and the sounds of wind echoing through its vast chambers. They can also admire stunning aerial views of Vietnam’s pristine beaches, islands, and urban landscapes, offering a fresh perspective on the country’s natural and architectural wonders.
Since its launch, the project has generated significant buzz both domestically and internationally, effectively promoting Vietnam’s image as a land of diverse culture, history, and natural beauty. The virtual exhibitions offer a unique opportunity for global audiences to explore Vietnam’s treasures from afar, helping to boost tourism interest.
Expanding Vietnam’s Digital Presence
In June 2022, the Tourism Information Technology Center, under VNAT, partnered with Google to introduce the Google Arts & Culture platform to local tourism authorities, museums, heritage sites, and attractions. The goal was to expand the digital presence of Vietnam's cultural landmarks and tourist destinations on global platforms.
Virtual exhibitions such as the Trang An Landscape Complex and the Precious Heritage Museum and Art Gallery by photographer Réhahn Croquevielle have since been featured. These exhibitions further highlight Vietnam’s natural beauty, cultural heritage, and diverse communities, continuing the country’s journey into the "Virtual Museum" of Google Arts & Culture.
Latest Development: "Vibrant Vietnam"
On September 4, 2024, Google Arts & Culture unveiled its newest landing page, “Vibrant Vietnam,” celebrating the country’s rich culture, biodiversity, and dynamic communities. This latest initiative marks Google's ongoing efforts to honor Vietnam’s breathtaking landscapes and heritage. The platform now offers a deeper dive into Vietnam’s diverse experiences, making the country’s cultural richness accessible to a global audience.
Supporting Vietnam’s Digital Tourism Strategy
Mr. Hoang Quoc Hoa, Director of the Tourism Information Technology Center, expressed his appreciation for Google's initiatives, which align with Vietnam’s tourism strategy of promoting destinations via digital platforms. By harnessing technology, Vietnam hopes to attract more international tourists and showcase its cultural and natural wonders to the world.
As Google Arts & Culture continues to play a vital role in preserving and sharing art and culture worldwide, Vietnam’s inclusion in this prestigious "virtual museum" is expected to further enhance the country’s global visibility. With more than 2,000 museums from 80 countries participating, the platform offers high-resolution experiences of over 100,000 works of art, including architecture, sculptures, and paintings.
Conclusion
The "Google Arts & Culture: Wonders of Vietnam" project has positioned Vietnam as a must-visit destination for global tourists, offering them a digital gateway to its natural and cultural treasures. By combining innovative technology with Vietnam's rich heritage, the initiative is helping the country shine on the international stage, encouraging travelers worldwide to embark on a memorable journey to explore its endless wonders.
In January 2021, Vietnam’s stunning landscapes, rich cultural heritage, and unique traditions were featured for the first time on the Google Arts & Culture platform through the "Google Arts & Culture: Wonders of Vietnam" project. Launched in collaboration with the Vietnam National Tourism Administration (VNAT) and various localities, this initiative aimed to promote Vietnam’s awe-inspiring beauty to a global audience.
A Window to Vietnamese Culture
The project was hailed by Mr. Nguyen Trung Khanh, Chairman of VNAT, as a “window to cultures,” allowing viewers worldwide to engage with Vietnam’s art, culture, and history in a fresh and captivating way. "Google Arts & Culture - Wonders of Vietnam" offers international exposure for Vietnam’s top tourist destinations, fostering interest in the country’s natural scenery, historical landmarks, and vibrant culture.
Mr. Daniel J. Kritenbrink, former US Ambassador to Vietnam, praised the project as a source of inspiration for international tourists. He highlighted the breathtaking beauty of heritage sites in Central Vietnam, such as Son Doong Cave, Hoi An Ancient Town, and Hue Imperial City, alongside Da Nang’s beaches and its renowned culinary scene.
Highlights of the "Wonders of Vietnam" Experience
The platform brings Vietnam’s beauty to life through high-resolution images, videos, and virtual experiences. Users can explore the world's largest cave, Son Doong, with immersive visual effects and the sounds of wind echoing through its vast chambers. They can also admire stunning aerial views of Vietnam’s pristine beaches, islands, and urban landscapes, offering a fresh perspective on the country’s natural and architectural wonders.
Since its launch, the project has generated significant buzz both domestically and internationally, effectively promoting Vietnam’s image as a land of diverse culture, history, and natural beauty. The virtual exhibitions offer a unique opportunity for global audiences to explore Vietnam’s treasures from afar, helping to boost tourism interest.
Expanding Vietnam’s Digital Presence
In June 2022, the Tourism Information Technology Center, under VNAT, partnered with Google to introduce the Google Arts & Culture platform to local tourism authorities, museums, heritage sites, and attractions. The goal was to expand the digital presence of Vietnam's cultural landmarks and tourist destinations on global platforms.
Virtual exhibitions such as the Trang An Landscape Complex and the Precious Heritage Museum and Art Gallery by photographer Réhahn Croquevielle have since been featured. These exhibitions further highlight Vietnam’s natural beauty, cultural heritage, and diverse communities, continuing the country’s journey into the "Virtual Museum" of Google Arts & Culture.
Latest Development: "Vibrant Vietnam"
On September 4, 2024, Google Arts & Culture unveiled its newest landing page, “Vibrant Vietnam,” celebrating the country’s rich culture, biodiversity, and dynamic communities. This latest initiative marks Google's ongoing efforts to honor Vietnam’s breathtaking landscapes and heritage. The platform now offers a deeper dive into Vietnam’s diverse experiences, making the country’s cultural richness accessible to a global audience.
Supporting Vietnam’s Digital Tourism Strategy
Mr. Hoang Quoc Hoa, Director of the Tourism Information Technology Center, expressed his appreciation for Google's initiatives, which align with Vietnam’s tourism strategy of promoting destinations via digital platforms. By harnessing technology, Vietnam hopes to attract more international tourists and showcase its cultural and natural wonders to the world.
As Google Arts & Culture continues to play a vital role in preserving and sharing art and culture worldwide, Vietnam’s inclusion in this prestigious "virtual museum" is expected to further enhance the country’s global visibility. With more than 2,000 museums from 80 countries participating, the platform offers high-resolution experiences of over 100,000 works of art, including architecture, sculptures, and paintings.
Conclusion
The "Google Arts & Culture: Wonders of Vietnam" project has positioned Vietnam as a must-visit destination for global tourists, offering them a digital gateway to its natural and cultural treasures. By combining innovative technology with Vietnam's rich heritage, the initiative is helping the country shine on the international stage, encouraging travelers worldwide to embark on a memorable journey to explore its endless wonders.
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